My GI recommended a product called Balneol. It is over the counter in some pharmacies, and behind the counter in others, so you may have to ask. It is a lotion-cleanser. It's very soothing. You put a little of it on your toilet paper to enhance cleaning after using the bathroom, and it protects the area after use, much like hand lotion takes care of your hands.
I got my bottle for around $15 at WalMart. It should go a long way, since you only use a little bit at a time.
Sorry you're hurting!