Kodak ads pokes fun at lyme disease

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twingirl
Regular Member


Date Joined Feb 2007
Total Posts : 323
   Posted 5/5/2009 11:05 AM (GMT -6)   
check this link:

http://www.mom-a-thon.com/ The insult is not what Florence Henderson is saying but it the Important note on the bottom of the page. It compares lyme disease to heat rash, acne and this stupid made up illness.

I submitted a complaint. Please send to everyone you know w/lyme.



Kodak's contact info:

http://www.kodak.com/global/en/service/contactKodak/email/corporate...

Under "Topic" I chose Commercials

This was thier reply to me.
Greetings Darlene,



We received your note about our “Lackus Appreciatis” Advertisement and appreciate the opportunity to comment.



Darlene, we at Kodak adhere to strict advertising guidelines. Kodak's brand reputation is our most important company asset, and we have established our brand reputation by consistently providing quality products and services to our customers and consumers all over the world.

We do our best to protect and sustain our reputation by placing advertising messages in carefully selected form. In doing so, we pre-screen our advertisement to be sure they meet our standard. For instance, we will not participate in things that are excessively violent, rely on sexual or profane behavior, or denigrate the clergy. We avoid treat issues such as alcoholism, drug abuse, spouse beating, or other social problems in a glamorized, gratuitous way. However, we will not consider a leading character's ethnicity, gender, religious belief, sexual orientation, etc, in our evaluation process.

Almost any advertisement has content which is not agreeable to all. Our guidelines direct us to be responsible in our evaluation, to support diversity of thoughts and ideas, and to avoid gratuitous exploitation. We understand that not everyone will agree with all of our advertising selections.

Please be assured that your feedback is being shared directly with our advertising staff.



Thank you for your time.





Regards,



Josephine P.

Kodak Information and Technical Support

My response to this was:
Josephine,

This sounds like a form letter of some kind. Perhaps you did not understand how insensitive this ad is to some very sick people. Chronic Lyme disease is a very serious illness. I have been completely disabled by this illness. To be compared to your made up "Lacus Appreciatis" illness and to other illnesses like heat rash is offensive. Your policies will not digenerate clergy, yet you don't think twice about doing this to sick people.

Are you aware of the Lyme disease controversy?? Are you aware of how sick people with lyme disease are?? Would you do the same to people with AIDS or cancer?? I think not.

I was really expecting an apology here. I'm very disappointed in your lack of judgement. I am going over to the kodak website right now to remove my photo albums. I will never purchase anything from Kodak again.

I am also going to tell all my family and friends to do the same.

Thank you for your time.


SIncerly,

Darlene Mitchell

Seems like everyone who wrote to them is getting the same response or something similar. Please write to complain if you're up to it.

THanks!
dar

sojourner
Veteran Member


Date Joined Apr 2006
Total Posts : 1173
   Posted 5/5/2009 3:12 PM (GMT -6)   
Thank u, Dar.

Done! Disappointed in the lack of taste given the travesty that we know and the integrity with which we try to present truth and education for thousands.

Appreciate your pointing this out.

Encourage others to send a quick note expressing their poor taste in humor.

Blessings
The best way to teach people is by telling a story. ~K.Blanchard
Keep telling your story and watch the tide turn!
God loves with a great love the man whose heart is bursting with a passion for the impossible. ~WmBooth


twingirl
Regular Member


Date Joined Feb 2007
Total Posts : 323
   Posted 5/5/2009 3:26 PM (GMT -6)   
Thanks for writing to them Sojourner! I hope they do the right thing and apologize or at least take the offensive note of the page!!

Dar

sojourner
Veteran Member


Date Joined Apr 2006
Total Posts : 1173
   Posted 5/5/2009 6:11 PM (GMT -6)   
My note -

Dear Corporate Kodak Commercial team,

I just viewed your recent commercial "mom-a-thon.com" intended to humor mother's for this upcoming holiday; and was astounded to see the' important misdiagnosis statement' at the bottom of your advertisement, citing Lyme disease in a jovial manner. Was Florence Henderson, your celebrity spokesperson for this commercial and national honorary chair of Speaking of Women's Health and co-host of Lifetime's "Speaking of Women's Health" television show that airs on Lifetime TV, aware that a disease that afflicts immeasurable numbers of women was to be included in her commercial?

To those who have suffered from the real mis-diagnosis of Lyme disease across nation, and who are fighting for their lives b/c of political warfare and a medical miscogeny much like that of the syphillis era, this message is very offensive.

As word spreads amongst those who suffer, that Kodak chose to include Lyme disease in a line up of other totally unrelated syndromes, you will most likely be deluged with communications and perhaps suffer the adverse affects of poor advertising. This was quite honestly produced in poor taste.

It also suggests that those who created and approved the written content of this commercial thinking this would add to the humor, have not experienced long term suffering of a particular disease.

With a pandemic, deadly bacterial disease such as Burgderfori Borrelia (Lyme) and it's co-infections (Mycoplasma, Erlicheosis, Babesia, Bartonella, Rocky Mountain Spotted Fever, etc); years of dedicated work by top researchers and highly skilled physicians, molecular and forensic scientists and educated legislators to bring answers for a cure, for which there is not for late stage diagnosis, it was sad and disturbing to see it frivolously used as an example amongst common and unrelated syndromes. The mis-diagnosis statement should have never been used for any of the plagues, quite frankly. It pokes fun and is condescending to those who have suffered in ways that your staff/team indicate a lack of respect for.

As a consumer, I respectfully request an amended change to remove Lyme disease from this commercial. I respectfully ask that a form letter not be used in reply to my personal correspondence to you; please a personal reply. I also respectfully request that this communication be forwarded up line to your President and acknowledgment of having done so.

I can be reached at the email address included with this correspondence. My daughter nearly died of Lyme disease. We have met, educated, served and grieved with thousands of families across this nation who are suffering. B/c of our personal incurable battle, we now serve as volunteer, national Lyme disease educators/advocates.

Your commercial minimizes the reality of thousands and thousands of families who are suffering. Our role is to help bring integrity, truth and shed light on factual science and the emergent need for a cure. We would appreciate Kodak's cooperation in supporting and unifying in this effort. You may read our daughter's story at www.stylebyheatherrose.com. Hers represents one of hundreds of thousands. Please note that a majority of the photos posted were taken by Kodak cameras. With all due respect, food for thought.

Perhaps Kodak would consider sponsoring a foundation to help families whose insurance does not cover their medical costs due to the political conflicts of interest, to help them provide care for their loved ones; or perhaps Kodak would aid in helping us further the education of Lyme disease as well as promoting the legislation that is intended to move Research and Development forward for a gold standard test and new proven treatment protocols that would help bring about the cure. http://www.cwork.com/ Perhaps Kodak would consider ways to help us bring much needed education to primary care physicians through our preceptor ship training programs.

Kodak was founded by Eastman in New York. New York is ranked #1 endemic for Lyme disease. Are you reading my letter from a New York (or perhaps New Jersey also endemic for Lyme) office?

Eastman Kodak's Mission Statement says: "At Kodak, we believe that by doing well by shareholders also means doing right by customers, employees, neighbors, and suppliers. With that in mind, Kodak operates its facilities, and designs and markets its products and services , not only to increase shareholder value, but also to promote development of the individual, the well being of the community, and respect for the environment."

Your corporation's Values & Mission statement goes on to say: "All of us at Kodak work from a set of core values, and we're proud to say that our resulting personal conduct allows for an environment that is free from inappropriate pressures and diversions. We show respect for the dignity of the individual. And in the process, we value and champion our human differences. This helps us maintain the diversity of our workforce. We uphold uncompromising integrity. We demonstrate honest, ethical behavior in all transactions, placing the success of our business and its people ahead of any personal gain."

It would seem as though your mission has been compromised.
Most respectfully.......
The best way to teach people is by telling a story. ~K.Blanchard
Keep telling your story and watch the tide turn!
God loves with a great love the man whose heart is bursting with a passion for the impossible. ~WmBooth


twingirl
Regular Member


Date Joined Feb 2007
Total Posts : 323
   Posted 5/5/2009 6:21 PM (GMT -6)   
Wow what a great letter!!

I just heard from someone at Michigan Lyme support group that Kodac took the offensive note off the page. I have to go look for myself to verify this. This person actually called Kodak Gallery and talked to someone in Marketing. The marketing person had a relative with lyme disease so she knew how devastating lyme is and she actually got the ad revised!!

I wonder if there will be some sort of apology to any of us who wrote???

Really Lyme
Regular Member


Date Joined Jan 2007
Total Posts : 219
   Posted 5/5/2009 6:28 PM (GMT -6)   

Great job! They have removed the statement. Remind me to never make you lady's mad.

Have a great day!


Finding Peace In This Crazy World !
 
Beth
 
FIRST POSITIVE LYME TEST IN NOVEMBER OF 2004
DX- WITH MS  APRIL OF 2005
DX- WITH LYME JULY OF 2006
FINALLY TREATED FOR LYME JANUARY 2007


twingirl
Regular Member


Date Joined Feb 2007
Total Posts : 323
   Posted 5/5/2009 6:47 PM (GMT -6)   
LOL!! Don't ever make a lymie mad!!

I found out that a person from Michigan lyme message board actually called Kodak Gallery to complain and got a person in marketing on the phone. The marketing person followed up with this email:

"I wanted to let you know that we value your feedback and have removed the content you mentioned from the site. As I mentioned, it was never our intention to make light of any disease. A humorous tone was taken too far, and we apologize for any offense. Thanks again for your feedback and please take care."

See what we can do when we make a stink!! And yes Frango it would be nice to get that quick response everytime!!

Post Edited (twingirl) : 5/5/2009 6:56:57 PM (GMT-6)


CajunGrl
Veteran Member


Date Joined Mar 2009
Total Posts : 4717
   Posted 5/5/2009 8:22 PM (GMT -6)   
Sojourner,

Wow!! That was great!! Everyone else letters too. I still can't believe they compared Lyme disease to a heat rash!!! Omg, that makes me mad!!

Edited to add: Great job girls!! I'm glad they removed it!!
2003 symptoms started with very intense panic attacks and anxiety. Also had sound and smell sensitivities. Was in and out of the hospital from 2003-2005. Diagnosed with panic disorder.
2007 found an LLMD and was diagnosed with Lyme. Didn't start treatment.
2008 symptoms came back with a vengence. Muscle pain, joint pain, floaters, stiff neck, rib pain, slow thinking, brain fog, etc...
2009 went back to see LLMD. Diagnosed again with Lyme plus co-infections....Babesia and Bartonella.
Illnesses:-Chronic Lyme Disease,Hashimotos Thyroiditis, Ulcers, Hypoglycemia
Medications:-Biaxin 250mg to start (starting slow and working my way up, Mepron(babesia), Ultram(muscle/joint pain), Thyro Complex 60mg(Thyroid), Probiotics ,Caproyl(intestinal candidas),Psyllium Powder(intestinal cleansing support),Bentonite Magma(absorbent aid for intestinal detoxification)
-Plus a ton of other supplements

Post Edited (CajunGrl) : 5/5/2009 8:33:08 PM (GMT-6)


sojourner
Veteran Member


Date Joined Apr 2006
Total Posts : 1173
   Posted 5/5/2009 10:51 PM (GMT -6)   
Beth,

You are funny.

This is huge in terms of how we can approach w/integrity and how when the offender is true to their mission, resolution can happen. Perhaps a good example for the IDSA?

I appreciate the person who contacted Marketing fm Michigan. If she approves, would you please forward her email address to me? I'd like to say TY personally!

Blessings,
~d
The best way to teach people is by telling a story. ~K.Blanchard
Keep telling your story and watch the tide turn!
God loves with a great love the man whose heart is bursting with a passion for the impossible. ~WmBooth


twingirl
Regular Member


Date Joined Feb 2007
Total Posts : 323
   Posted 5/6/2009 4:21 AM (GMT -6)   
Sojourner,

This was posted on the michigan lyme disease association message board. I emailed the person and told them you wanted to thank them personally and gave her this link. You could also go there to thank her if you wanted.

hugs,
dar

quincy1
New Member


Date Joined May 2009
Total Posts : 3
   Posted 5/6/2009 7:50 AM (GMT -6)   
Yesterday afternoon I filed a complaint with Kodak like many here after learning about their Mom-A-Thon promotion on another Lyme Disease forum. I got a boilerplate "we'll get back to you in 24 hrs" reply.

Then I tweeted about my outrage on Twitter, which got an IMMEDiATE response from Kodak's Chief Blogger, Jennifer Cisney. She said, "I hear you and will get back to you shortly."

It was 10-15 minutes later that the offending note at the bottom of the Mom-A-Thon ad was removed. Jennifer Cisney wrote back to say they'd removed it, it was meant to be humorous but probably went too far, and they were sorry for any offense.

This morning I received another quasi-boilerplate email from Kodak corporate communications, who seemed to be clueless that the ad had already been amended.

Forget filling out contact forms or writing if you want immediate corporate attention. Twitter seems to be the fastest route to action.

P.S. PM me if you want a link to my lyme site where I spell out what happened and include the original offending ad copy language.

stutterbug
Regular Member


Date Joined Jul 2007
Total Posts : 478
   Posted 5/6/2009 7:56 AM (GMT -6)   
Good FREAKIN job!!! thanks from me.  amey

JELAINEP
Veteran Member


Date Joined Sep 2007
Total Posts : 2017
   Posted 5/6/2009 8:23 AM (GMT -6)   
quincy1 said...
Yesterday afternoon I filed a complaint with Kodak like many here after learning about their Mom-A-Thon promotion on another Lyme Disease forum. I got a boilerplate "we'll get back to you in 24 hrs" reply.

Then I tweeted about my outrage on Twitter, which got an IMMEDiATE response from Kodak's Chief Blogger, Jennifer Cisney. She said, "I hear you and will get back to you shortly."

It was 10-15 minutes later that the offending note at the bottom of the Mom-A-Thon ad was removed. Jennifer Cisney wrote back to say they'd removed it, it was meant to be humorous but probably went too far, and they were sorry for any offense.

This morning I received another quasi-boilerplate email from Kodak corporate communications, who seemed to be clueless that the ad had already been amended.

Forget filling out contact forms or writing if you want immediate corporate attention. Twitter seems to be the fastest route to action.

P.S. PM me if you want a link to my lyme site where I spell out what happened and include the original offending ad copy language.
I'd like to see the site and the "language". Thanks.

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has.  - Margaret Meade
06/00- The beginning, 08/01-LD positive, 10/01- Igenex and CDC LD positive, 10/02-LD positive, 11/03-LD positive, 10/07-Bartonella positive, CD57=3, possibly just tested positive for koseri IgA, Morganella motgani,Rocky Mountain Spotted Fever (RMSF - yay! another acronym), Typhus Fever, Klebsiella pneumonia, Proteus miabilis, Citrobacter i IgA, Hafnia alvai IgA, NKC4, Interleukin 4 (IL4), IL8, Immunobillin (IM01). 
Current Rx's 11/12/08: Wellbutrin 300mg, Paxil 60mg, Xanax 5mg, Acidophilus, Lyrica 600mg
"How much more can I take?", songhttp://www.youtube.com/watch?v=5gHiR1xeOSs


twingirl
Regular Member


Date Joined Feb 2007
Total Posts : 323
   Posted 5/6/2009 6:32 PM (GMT -6)   
Good job quincy!! The standard reply now seems to be it was an attempt at humor that went too far. No apologies or admission of guilt, but at least they took the offensive note off!!

quincy1
New Member


Date Joined May 2009
Total Posts : 3
   Posted 5/6/2009 7:29 PM (GMT -6)   
Thanks, Twingirl. Glad to have been of help. I had no idea that my little tweet would do what it did.

In my reply tweet thanking Kodak's Jennifer Cisney (who's now following me on Twitter), I told her taking down the offending paragraph was a good first step. Now Kodak owed the Lyme community a public apology. Don't hold your breath on that happening.

But we got what we wanted - and the hundreds of Lyme patients and their families and friends who flooded Kodak with complaints should be a big wake up call for them. If we have to, we'll break down the ignorance about Lyme one clueless company at a time.

sojourner
Veteran Member


Date Joined Apr 2006
Total Posts : 1173
   Posted 5/6/2009 7:55 PM (GMT -6)   
Ty Quincy!

My deepest, most respectful curtsy to you!

Ready to take on the IDSA?

Blessings,
Sojourner
The best way to teach people is by telling a story. ~K.Blanchard
Keep telling your story and watch the tide turn!
God loves with a great love the man whose heart is bursting with a passion for the impossible. ~WmBooth
www.stylebyheatherrose.com


quincy1
New Member


Date Joined May 2009
Total Posts : 3
   Posted 5/7/2009 5:03 AM (GMT -6)   
LOL, Sojourner! Boy, if we could break down the stranglehold the IDSA has on idiocy about Lyme, we might really get somewhere!

This current experience does raise questions for me about how those of us on the many online Lyme forums could pull together to get more clout. Our individual efforts are admirable and probably do have impact, but they're slow. If we had one central online place to mount our protests, we could learn about issues and get out our complaints faster. Something like the Natural Resources Defense Council or other groups with well-oiled protest mechanisms. Not cheap to do, I know, but ultimately worth it.

Does anyone know of anything like that already in the Lyme community?
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