It's official - Under Our Skin, the Untold Story of Lyme Disease has been released in theaters and it's coming to Austin! It will be playing from October 2nd through October 8th, 2009 at the Regal Arbor Theater at Great Hills Trail. Do you know anyone who might come out to see the film here in Austin, Texas (my beloved ATX!)?
This is an enormous opoportunity for the Lyme community as it takes our story "mainstream." I can tell you from personal experience that although I tried to explain what is brought to light in the movie to my friends and family, the movie is what made them understand. And if lots of folks come out to the theater, we can help convince other theaters across the country to show the film as well. Keep in mind Regal is a theater chain, and not just a local enterprise.
So, it's time to gear up for a local PR campaign!!! Please help us spead the word. I have compiled a list of awards that the film has garnered in hopes that all of the awards might help encourage folks to come out and see the movie. Please send me an e-mail if you would like a copy.