Sure. I'll post the address below. It's from an e-commerce website. It's an in depth interview of Dr Rawls son Braden on how they started the company and how they have expanded their marketing apparatus. There is a lot of e commerce sales jargon so be warned.
On face, It seems innocent enough, the company was started by a doctor who claims to have had lyme disease himself, and healed using herbs. The most effective marketing is an effective product, so it may not be a complete scam. I certainly don't want to dissuade people who use the program especially if they find it to be effective. It is certainly unique in that is a convenient one size fits all approach to treating lyme and many other tick diseases, a straightforward and simple solution to a complex and frustrating problem. But it also claims to treat chronic fatigue and fibromyalgia with the same formula. It just strikes me as perhaps a bit too good to be true, and again when these people are spending so much time, energy and money on marketing the product, it raises some questions.
The flipside of this argument is that such tactics are necessary to sell any product in today's competitive environment, and that they truly believe in the product and are willing to resort to any 'necessary evils' in order to get as many people well as possible, but again some of the interview just comes across as really 'salesy' and portrays the customer, who is suffering, as kind of a number. Theres a lot of talk of creating lifelong customers and focusing on repeat business. It's quite interesting to look behind the veil to see how marketers view their target, and how they pursue them. He even discusses google algorythms and how they calculate things like time spent on page and how this relates to increased 'conversions.'
Quotes like this one concern me:
"So we had focussed in on Lyme disease over the past year, and so now we’re going to be expanding out to Fibromyalgia, to Chronic Fatigue syndrome, to Rheumatory Arthritis, and all of these conditions can benefit from the Restore Program, which is the Immune Boost Program, it’s not a treatment program. But we feel that the landing pages need to be separate, so currently we have a landing page for Lyme disease, we’ll be building out a landing page for Chronic Fatigue syndrome, Rheumatory Arthritis, Fibromyalgia, to give them specific information whether the user’s looking for Fibromyalgia, they can land on a page that speaks to them. But then we ultimately explain how the key to overcoming Fibromyalgia is immune boost, and then they all get sent to the Restore Program, which is the ONE SIZE FITS ALL program."
They talk about
an effort to provide value upfront in the form of free information about
lyme, and some of it is useful, and again unique as most herbal companies (and llmds') aren't even bothering to provide context or information, they just tell you to buy their product / service if you want to get better. So I will credit them for that, but is it really just an elaborate infomercial/ sales pitch? You guys be the judge.
You can read the full interview at this site below: (copy and paste into browser, then
Post Edited (logmoss82) : 8/21/2016 8:14:43 PM (GMT-6)