The big international tobacco conglomerates suffered a major setback today with Australia's High Court dismissing their appeal against legislation that all cigarettes packs only have plain packaging. Legislation will now demand that all logos be removed and the brand name be in very small font. Cigarette packs now must be of plain design with very prominent health warnings adorning most of the pack.
These are examples of the new packs which mortified Big Tobacco and led to the challenge against the legislation (it was announced today that that challenge has now failed):www.yourhealth.gov.au/internet/yourhealth/publishing.nsf/Content/tobacco-label-images#.UCs9gaDwHU0
As you can imagine this was fought tooth and nail, mainly because of future international implications. There were a few other countries awaiting the outcome of this challenge prior to drafting their own plain packaging legislation.
Mind you, as happened when those health warnings were first placed on packs, the sale of decorative cigarette pack cases will probably soar so the warnings are not seen ..... but hopefully it will further reduce the incidence of smoking and put the young ones right off.
Post Edited (BillyMac) : 8/15/2012 12:26:43 AM (GMT-6)